History Bay Sales Company is a manufacturer, direct importer and exporter of costume fashion jewelry with a solid reputation for quality and affordable prices. They have been supplying huge quantities of both domestically manufactured and imported costume jewelry to retailers for over 35 years giving retail clients unparalleled sell thru and margins. The company’s product development team, internal sourcing, domestic manufacturing and national sales force, combined with personal family direction assures limitless ability to create partnerships with additional successful retailers.
The company was founded in 1982 by Morty and Errol Salm. In 1988, Steve Friedland joined the company to form the current management in place today. Later that year they opened a 28,000 square foot manufacturing and distribution facility in Rhode Island which they still operate. Bay Sales were among the pioneers to import directly from Korea, Thailand, India and China. Most of these relationships are still intact assuring extensive brand selection. Bay Sales also has long term close relationships with retailers. This mutual trust has resulted in high quality, excellent fashion trend design and lower costs for both the retailers and consumers.
In the recent years, Lance Salm, Jarret Salm and Ian Friedland became the third generation to join the company to help propel Bay Sales into the future. Their contemporary ideas have included web initiatives and social marketing strategies. Bay Sales have been supplying millions of jewelry items to major specialty chains and department stores nationwide. At the same time, they have developed private label programs with retailers in the US and abroad.
Bay Sales will be branding its own products under the name "By the Bay". The mission of “By the Bay” is to offer a wide spectrum of jewelry from timeless classics to the latest fashion trends.
Lines Chaos is a Diverse Fashion Jewelry line.
Demographics: Age: 16- 40 Price range: $8 -30
The Chaos line looks at fashion as an art. A true fashionista does not obsessively follow trends, but makes them her own. The Chaos line targets diverse fashion customers who keep their eyes on cultural trends, fashion events, and fashion magazines while balancing everything else in their busy lives.
Diva is an Extreme Fashion Jewelry Line.
Demographics: Urban, Age: 18-35 Price Range: $8 -30 Retail
The Diva line includes over the top, bigger, brighter, more extreme, luxurious looking and valuable jewelry. The Diva is targeting an urban market of fierce trendsetters who are not afraid to try something new and stick out of the crowd.
Ice is a Classic Jewelry Line.
Demographics: Special occasion customer Age: 15- 99 Price Range: $10 -50 Retail
The ice line is elegant but its refined grace sparkles in every aspect of light. It is consistent in design and restrained in beauty and style. The legacy of femininity and poise is obvious throughout the collection in its detail and aesthetic. The targets are special occasion, business, bridal, prom, and other special events. Stones, stones, stones, embrace the cold with the jewelry.
22 W. 32nd St 16 Floor New York, NY 10001
